GotoReviewGuy: Visual Aspect Of Websites

The website is a company’s digital business card. It creates a personal profile, the design of which shapes the company itself and which can be used as an effective marketing tool.

Seriousness and information content are essential cornerstones of a good company website. Visitors will only deal with the presented content in detail if it is clear, high-quality and offers real added value.

For a long time, the topic of aesthetics was inferior to the aspect of usability in scientific research on the effect of websites like GotoReviewGuy. But a good homepage doesn’t just work through content and usability. There are also aesthetic and emotional aspects that determine how the presentation of the company is perceived by visitors .

GotoReviewGuy: Exploiting the potential of visual aspects

Regardless of the reason why a user receives certain content on the Internet, the emotional level is always there. Even research, the content of which is of no personal interest to the user, does not work without an emotional filter. A company has the opportunity to exploit the potential of aesthetic aspects. They must supplement the professionalism of its own website with targeted stimuli on an emotional level.

Good picture quality: GotoReviewGuy

Images support the content of a website on a visual level and convey a wealth of additional information. The image quality essentially determines how the visual message is perceived by the user. High-resolution images are pleasing to the eye. The selected image section and perspective can also have a strong influence on perception.

Companies that want to exploit the potential of aesthetics should therefore place the image design of their website in professional hands. A photographer who is familiar with business photography can stage employee portraits just as well as product shots or the visual presentation of everyday company life. This makes it possible for the recipient to personalize the company and its activities. Thus, the recipient processes them on an emotional level.

Visual harmony for GotoReviewGuy

Even if aesthetics is a very personal issue, most people find visual harmony to be visually appealing. With regard to the design of a website, this means, for example, the uniform design of the typeface and the page layout. A harmonious color concept also flatters the visual perception. This creates a uniform look that is received positively by most users on the emotional level.